Make My Future Fair is an immersive interactive website, developed to be a central hub for the Unicef NZ campaign of the same name.

Make My Future Fair allows users to walk, quite literally, through the life of a Kiwi child living in poverty. The website uses a spritesheet animation system to tie the children’s walking animations to the user’s scrolling. Custom-masked overlay videos lend an eerie reality to close-up shots throughout the site, helping drive the issue home.

A Storybox project. Web design by Yasmine El Orfi.